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How we can setup and optimize PPC ads on Amazon

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Setup and optimize PPC ads Step 1 :-  First ,We need to work on setup PPC ads campaign and provides best keywords like broad,exact and phrase match keywords and then setup different ads group for single ads and then add big list of keywords. Here We can work on Helium10,Kwfinder and Merchant word Tools for best keywords for best keywords research. Step 2:- Second,We need to wait for some impression and clicks and sales and then we can follow this rule for 3 to 4 days. Step 3:- Third,We can work on optimize ads like we can download keywords reports for all running ads campaign and then we can analysis keywords reports in five ways.They are below here:- ** Check Impression - If here impression are going down so we can increase bid of keywords for more impression and clicks for best result and sales. **Check clicks and Sales- If we are getting more clicks but not getting sales,then we can decrease bid or remove keywords. ** Lower bid if above Target-ACoS - I